I recently posted a video on TikTok. It was supposed to go viral but after two week, it only has one view. I know. So here are the things I would have done differently:
According to “Made to Stick” by Chip Heath and Dan Heath, an idea will sitck if it’s simple, short, and has a meaning behind. How does this apply to social media? Content that is short, simple, and meaningful engages an audience faster than a big idea with big words. My video was long, boring and even thought it had a meaning behind, it was lost in all the boringness. To make it better this time, I will focus on a simple and short idea that will engage people from the beginning.