Upon asked which social media platform is the most powerfull ten years ago I would have said Facebook.
Today, I will say: “It depends”. It depends on the audience, the message, the goal, etc. With this in mind, I still think a platform like Facebook (which is the pioneer for the upcoming ones) is very complete as it has messaging tools, videos, images, text, freidns, etc. With this in mind I still think there are many platforms out there that after replicationg what Facebook has and making their SEO better, they have been able to attract more people over the years. TikTok is a great example of this, the social media platforms has millions of user accounts and visits daily, all because they are a short-video platform wit the best SEO today.